helvetica

currently acquiring this - very interesting idea. i encountered it whilst just following the currents of the blogosphere in my balloon...

  Quote

helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.

 

Helvetica encompasses the worlds of design, advertising, psychology, and communication, and invites us to take a second look at the thousands of words we see every day.

 

The film was shot in high-definition on location in the United States, England, the Netherlands, Germany, Switzerland, France and Belgium. It is currently screening at film festivals and special events worldwide.

 

Interviewees in Helvetica include some of the most illustrious and innovative names in the design world, including Erik Spiekermann, Matthew Carter, Massimo Vignelli, Wim Crouwel, Hermann Zapf, Neville Brody, Stefan Sagmeister, Michael Bierut, David Carson, Paula Scher, Jonathan Hoefler, Tobias Frere-Jones, Experimental Jetset, Michael C. Place, Norm, Alfred Hoffmann, Mike Parker, Bruno Steinert, Otmar Hoefer, Leslie Savan, Rick Poynor, Lars Müller, and many more.

this is a very intriguing idea for a movie

I liked it.

The German Modernist is a riot.

  Great Maker ShaiHulud said:

Fuck helvetica. What is that, a Mac font?

it's a cheap copy of arial.

theres an exhibit about helvetica like this at MoMa. The goal behind it was to create a typeface that contained no emotion within it. i want to see this.

weird how the OP was almost entirely in franklin gothic (or looks that way to me at least)

i would seriously go to see

MS comic sans

the movie

  KY said:

weird how the OP was almost entirely in franklin gothic (or looks that way to me at least)

100% correct, watmm doesn't have helvetica

you have a good eye, son

  chaosmachine said:

  Great Maker ShaiHulud said:

Fuck helvetica. What is that, a Mac font?

 

it's a cheap copy of arial.

actually, it's the other way around

  triachus said:

  chaosmachine said:

  Great Maker ShaiHulud said:

Fuck helvetica. What is that, a Mac font?

 

it's a cheap copy of arial.

 

actually, it's the other way around

nah, dude, Max Miedinger totally invented a time machine and stole the design from microsoft.

it was quite a bore

but then again.. graph.design usually is

helvetica is overused, but i love this typeface. so i overused it too.

yeah i really liked it, but a typeface i prefer is Akzidenz Grotesk

thanks kaini! i totally forgot about this film and am very interested in seeing it. before i saw the promo thing for this i had never really considered how fonts colour everything.

  funkaholic said:

yeah i really liked it, but a typeface i prefer is Akzidenz Grotesk

hi five

turtleneck overkill

  kaini said:

i would seriously go to see

 

MS comic sans

the movie

It would probably star Steve Carell and the Wayans brothers. And be shit.

nice documentary. thx for the tip!