AdWords users?

Any AdWords users on WATMM? Past or present?

Yeah, I do it for work pretty extensively.

  On 10/10/2010 at 7:02 PM, onecaseman said:

Yeah, I do it for work pretty extensively.

Cool. I'm using it to advertise one of my sites, and recently found I was wasting a lot of money on bad clicks.

Do you make use of negative keywords?

And do you use anything other than Google Analytics to analyze your incoming traffic from ad clicks? (log processing, etc?)

they said they would give me €100 in case I start using them but I missed it

  On 10/10/2010 at 7:07 PM, chaosmachine said:

  On 10/10/2010 at 7:02 PM, onecaseman said:

Yeah, I do it for work pretty extensively.

 

Cool. I'm using it to advertise one of my sites, and recently found I was wasting a lot of money on bad clicks.

 

Do you make use of negative keywords?

 

And do you use anything other than Google Analytics to analyze your incoming traffic from ad clicks? (log processing, etc?)

Yes, I use negative keywords, geotargeting and dayparting. If you're broad matching keywords, you can also look at "see search terms" to see which matches you might not want and add them to your negative list. I use the AdWords tarcking pixel as well as Google Analytics. We also put a one question survey on our confirmation which asks "how did you hear about us?" That helps for tracking repeat usage by certain marketing channels.

  On 10/10/2010 at 8:29 PM, onecaseman said:

If you're broad matching keywords, you can also look at "see search terms" to see which matches you might not want and add them to your negative list.

Ah, that's what I needed, thanks. I had been using my logs to get the same info because I didn't think Google actually showed it anywhere.

are you into affiliate marketing chaos? i remember you posting something about that a while ago