Interesting NPR Article About How The Major Labels Sold 'Electronica' To America

Here is the link...

http://www.npr.org/b...ica?sc=fb&cc=fp

... worth a read while you are on the shitter.

an in depth, winded history of the rise of big-break-beat-tronica in mid to late 90's usa... i tried to read the whole thing but fell asleep after the detailed chems bros name change tale. --- i've had that XL recordings AMerican Chapter cd since them days, so that was a nice reminder to bump Awesome 3 some day again.

  On 8/19/2011 at 8:35 AM, jefferoo said:

... worth a read while you are on the shitter.

that might just do the trick however

I remember when Lords of Acid and Messiah were the most hardcore electronic acts on my noob radar. Those were the days.

I was a kid but theres no doubt it was one of the most vital moments in musical history. Hearing 'Setting Sun' at the skaterink. Bombblasts of noise cascading through the schoolbus. It's very hard to imagine nowadays with pop music as dull as it is. And seriously, it's extremely dull.

Chemical Brothers on the fucking pop station?! Imagine that. Genuinely no less bizarre a concept than Autechre on the radio, really.

I have a feeling we're heading towards a new movement in music that could rival those good old 97-99s

  On 8/19/2011 at 8:59 AM, vamos scorcho said:

I have a feeling we're heading towards a new movement in music that could rival those good old 97-99s

Ignore it, the future will be here soon enough

  Quote

The American music business in 1995 was looking for the next move forward. Things had turned stagnant. "The gangsta-rap nonsense just alienated a lot of fans," says Spin editorial director Charles Aaron of the period. "Rock was getting boring — really boring. It was the fake grunge era. Rock really just got completely bled dry with this watered-down bullshit. It was becoming less alternative rock, more alternative music."

The American music business in 2011 was looking for the next move forward. things had turned stagnant."The gangsta-rap nonsense just alienated a lot of fans. Rock was getting boring — really boring. It was the fake grunge era. Rock really just got completely bled dry with this watered-down bullshit. It was becoming less alternative rock, more alternative music."

  Quote

You've Come a Long Way, Baby, Fatboy Slim's second album, made him a pop star, and "The Rockafeller Skank" began making its way into TV and movies: Hackers, She's All That, Office Space, Friends.

Rockefella Skank was NOT featured in Hackers!!! i call shenanigans, NPR.

Purty good article but it's a bit weird that they ended it like that, it's not like mainstream electronic music doesn't exist anymore or anything.

  On 8/19/2011 at 9:43 AM, hahathhat said:

  Quote

You've Come a Long Way, Baby, Fatboy Slim's second album, made him a pop star, and "The Rockafeller Skank" began making its way into TV and movies: Hackers, She's All That, Office Space, Friends.

 

Rockefella Skank was NOT featured in Hackers!!! i call shenanigans, NPR.

Yeah, I noticed that, too. I had no idea that Fatboy Slim had a time machine.

  On 8/19/2011 at 11:03 AM, Blanket Fort Collapse said:

Purty good article but it's a bit weird that they ended it like that, it's not like mainstream electronic music doesn't exist anymore or anything.

yeah....in fact, electronica dominates pop and rap music now. not saying its a good thing...christ a lot of those hits are abominations.