IDM lacks marketability

I think Richard would make more money if he had trampolines and shit in his videos

http://vimeo.com/16735601#

no

http://www.youtube.com/watch?v=5Az_7U0-cK0

  On 10/20/2012 at 7:21 PM, chassis said:

I think Richard would make more money if he had trampolines and shit in his videos

 

doesn't sound like a good mix

although probably right up RDJ's alley

you have to have made music in the last decade to have marketability.

but idm has been out of fashion for at least six or seven years—there's no way any amount of marketing would sway public opinion in favor of the genre at this point

edit: exactly, autopilot

death to anything that isn't swedish house maffia

we need to brand IDM more guys... maybe make tshirts with afex songs translated into binary

Skrillex will sell the IDMz to the next generation, don't worry guys

http://www.youtube.com/watch?v=2cXDgFwE13g

LOL

edit: come to daddy vibe?

jesse and the sundaes must have had turquoise jeep produce their video, that was pure class

Didn't IDM aesthetics essentially become marketing tools near the end of the 90's/throughout most of the 2000's? If I remember correctly, the abstract, sleek, complex synthetic sounds and visuals of 'IDM' bled heavily into commercialism. And wasn't much of IDM aesthetics ambiguously commercial to begin with? It seems like the whole visual/sonic ideas of most of the featured artists here were part of a nihilistic and ambivalent movement of "I don't care. Sell as much as possible. This is the new millenium" vibe that the designer's republic and other cultural fixtures shared at the time.

By now that style has become banal, commercialism ate it up, spit it out, and uses its zombified remains to sell stuff still with "Woah awesome computer graphix! BUY NEW NISSAN CAR!". In a way IDM put itself out there like "Hey guys. look at this hi tech shit we're doing. we're so politically irrelevant. just try to sell us!"

exactly.

idm is the commercial market

  On 10/20/2012 at 9:19 PM, cloud capture said:

the commercial market is idm

fixed

the more obscure idm becomes the more cooler i become

  On 10/20/2012 at 8:55 PM, Salvatorin said:

wasn't much of IDM aesthetics ambiguously commercial to begin with? It seems like the whole visual/sonic ideas of most of the featured artists here were part of a nihilistic and ambivalent movement of "I don't care. Sell as much as possible. This is the new millenium" vibe that the designer's republic and other cultural fixtures shared at the time.

 

By now that style has become banal, commercialism ate it up, spit it out, and uses its zombified remains to sell stuff still with "Woah awesome computer graphix! BUY NEW NISSAN CAR!". In a way IDM put itself out there like "Hey guys. look at this hi tech shit we're doing. we're so politically irrelevant. just try to sell us!"

Yup. Which to me is a way of saying it was ahead of its time, as we all knew then. Now IDM's laptop folk aesthetic has been polished into a turd shiny enough for mass consumption.

Anyone notice when you have an idea while taking a shit and somehow the act of shitting makes that idea seem really interesting and potent but when you are done wiping you go on to think more normal thoughts? That's probably what IDM sounds like to most people.

Although I don't remember them being used as marketing tools during the period you mentioned, at least in the U.S. After the mid-90s "electronica" bubble burst, phobia of ostentatious music technology was the commercial norm outside of hip-hop/crunk/etc. Which fit nicely with Bush 2 era paranoia, but I digress.

The stutter edit (formerly known as buffer override) is probably what turned mainstream trajectory back in then-derelict IDM's direction, and the "bass" drop became the new guitar solo.

This is probably at least 20% bullshit but it was fun to write.

  On 10/20/2012 at 8:57 PM, luke viia said:

http://www.youtube.com/watch?v=mgvzZ4-VyUc

HAHAHA

fucking lol

http://www.youtube.com/watch?v=YsmUu4nEv6Y

i actually looked this song up after seeing the commercial a few times in 2004, lol

and now things have taken a 180 and commercial and pop are the new obscure

http://youtu.be/kImJkO39E34

I saw parts of this movie on tv yesterday. It's from 2001 and has an IDM soundtrack with Telefon Tel Aviv and others.

One of the characters (the guy with glasses of course) is an IDM producer, complete with gear pron shots of his bedroom studio.

Its IDMness is probably why I never heard of it until yesterday. It's a John/James Hughes film btw.

as long as there are more scion commercials, IDM will be safe.

  On 10/21/2012 at 9:59 PM, dunharvestskreech said:

as long as there are more scion commercials, IDM will be safe.

my mom owns an xB. represent...