Autechre score the soundtrack to an advert ?

I've been hunting this for years (Since about 2004 according to my last post about it) and finally it looks like it's made its way onto Youtube. Is it me or is this -

 

an unreleased mix of this -

 

 

(or as the title suggests just a complete rip off - hell now that I've posted it even the matching thumbnails suggest a reference!)

Sounds like a rip off. Like, the people behind the commercial wanted that autechre track, but didn't want to pay for it, so they got this random dude to do something super similar with a few different notes here and there.

I Can't Believe It's Not Autechre!™

that's kind of a cool commercial

I don't hear much similarity between the two to be honest.

 

Nine (from Amber) was featured in a advert for Orange years ago though - I'm unsure if it was a mix or the album version.

  On 3/25/2013 at 3:05 PM, texan whip said:

I don't hear much similarity between the two to be honest.

You're joking right ? They're pretty much identical sounding synths (including the shift from the pluck to the saw-type synth), same high feedback delay, same key, tempo, near identical choice notes.

 

Or is it that you're behind the piece and you're trying to hide your tracks

Identical sounding synths, that's about it.

The rip off thing for commercials happens all the time. There's basically a whole industry based around it. There is also a LOT of artists that you may know that do commercials on the DL. Compared to constructing total tracks it's relatively easy and the money is BIG, especially for car adverts.

 

I have a friend who did a remix for a moderately well known indie dance band. He had really no rights to the track since it was a remix, the remix was used in a car commercial, though he had no idea until it was out.

 

SInce he was friends with the label, etc, he wondered why he wasn't given prior knowledge and threatened to sue. His case was pretty slim, but there was also no contract for the remix. The commercial rights were for a worldwide use aka big money. To make it go away, the label gave him 15G's.

Interesting, does sound very similar!

 

  On 3/25/2013 at 3:05 PM, texan whip said:

Nine (from Amber) was featured in a advert for Orange years ago though - I'm unsure if it was a mix or the album version.

 

There was also that track from Draft in an LG Phone ad a few years ago, think it was reniform puls

  On 3/25/2013 at 7:14 PM, kirm said:

Interesting, does sound very similar!

 

  On 3/25/2013 at 3:05 PM, texan whip said:

Nine (from Amber) was featured in a advert for Orange years ago though - I'm unsure if it was a mix or the album version.

 

There was also that track from Draft in an LG Phone ad a few years ago, think it was reniform puls

 

I recall that. Found that use kind of insulting for such a brute force track, like yeah give us lame futuristic muzak for our tech mass product.

Yeah it seems it was for the LG U880 back in Dec '05 - http://forum.watmm.com/topic/1348-was-i-hearing-things/

 

Can't find the advert though...

I get job offers like this all the time. Most of the people that offer the job have no clue or interest in music whatsoever, so I'll be asked to write a piece of music that rips off someone else whilst making it sound 'slightly' different. Usually it's either some horrid top 40 David Guetta style track or really cheesy Enigma / Moby trip hop stuff, but if your lucky the director will be given a little more creativity and commission something a bit different. The advertising industry is only filled with pretentious venture capitalists that don't live in the real world and everyone else trying to get a foothold anywhere else in the entertainment industry after all.

 

It should also be said I have never once accepted a job offer of this kind.

To be honest, I'd actually quite like to be paid to write soundalikes. It'd be a good way to build up production chops for my own music. How do I get into that kind of work?

  On 3/25/2013 at 8:30 PM, modey said:

To be honest, I'd actually quite like to be paid to write soundalikes. It'd be a good way to build up production chops for my own music. How do I get into that kind of work?

 

Yeah I'm making it sound a lot more bitter than it actually is, I'm just unnecessarily malevolent when it comes to anyone else becoming involved distributing or using any music that I make.

 

Pretty much all my job offers come through graduate opportunities with my university; a lot of advertisers seek out students because they can pay them much less / nothing at all. Sadly otherwise making music for adverts can be an extremely competitive business, so unless you're willing to sell off all the rights to whatever you make for a low fee, you might be stuck (however you've got an extremely impressive back catalogue so that would definitely help with negotiations!). I'd say try getting in touch with a music house and getting a position there; advertisers seem much more likely to go through a music house or ad agency to do most of the work for them. Just be persistent for them and you'll do fine.

 

Oh an one last thing, before you get a job make sure (if you haven't done so already) to join a musician's union. There'll be quite a few people trying to rip you off and do sketchy deals, so being in touch with a union will be very handy for making sure you get paid!

Edited March 25, 2013 by Aserinsky

  On 3/25/2013 at 3:45 PM, pixelives said:

The rip off thing for commercials happens all the time. There's basically a whole industry based around it. There is also a LOT of artists that you may know that do commercials on the DL. Compared to constructing total tracks it's relatively easy and the money is BIG, especially for car adverts.

 

 

So that's a 'never' for the new album, then.

It's a ripoff! No question about it in my mind.

Warp publishing ain't no joke when it comes to ad placement. I really have no problem with it. Artists need to eat and keep working. Oneohtrix did one recently, if I'm not mistaken.

I'm pretty sure Top Gear alone will pay Amon Tobin's kids through college.

 

But yeah, no problem with a relatively obscure artist banking off licensing their work - obscure in the general sense, like how maybe out of 100 random people off the street 1 or 2 at most might've even heard of autechre. Like pixel said artists gotta eat, and I'd rather see the dolo to the originators than the imitators.

 

I do hate the celebrity voiceovers though, Jon Hamm can go fuck the tailpipe of a mercedes.

  On 3/25/2013 at 1:05 PM, ThatSpanishGuy said:

I Can't Believe It's Not Autechre!™

 

LOL

some great 'omgwtflulz' in here.

 

I Can't Believe It's Not Autechre!™, ebenezer goode rip off!

i definitely remember Clipper being used for a car ad a few years ago.