Tomorrow's Harvest is everywhere I look!

I don't think I've ever seen such an over exposed electronic album and that includes Daft Punk! Every magazine or internet ad seems to have something about Tomorrow's Harvest this or new BoC that and that's before all the facebook leaky peeky stuff.

I do like BoC but I'm not a fanatic and I'm in no rush especially after the meh soundlclips I've heard so far however I feel peer pressure is putting me off somewhat as I hate feeling like a sheep.

This is one hell of promo campaign.

hrm... luckily i haven't seen it that much (actually, it seems to have even stopped being talked about after everyone got over the extremely polarized criticism)

now i see (sort of) waning excitement for yeezus since nobody can figure out whether they like it or hate it considering they're waiting to see how successful it is (and nowadays, who wants to risk thinking anything before being told by everyone else what's the right reaction to have)

  On 6/18/2013 at 1:49 AM, Nebraska said:

(and nowadays, who wants to risk thinking anything before being told by everyone else what's the right reaction to have)

This has gotten pretty out of hand as of late.

  On 6/18/2013 at 12:41 AM, soundwave said:

 

I do like BoC but I'm not a fanatic and I'm in no rush especially after the meh soundlclips I've heard so far however I feel peer pressure is putting me off somewhat as I hate feeling like a sheep.

 

Pretty understandable. I think it's a pleasant listen. This release is like a study in what hype does to fans.

  On 6/18/2013 at 1:49 AM, Nebraska said:

hrm... luckily i haven't seen it that much (actually, it seems to have even stopped being talked about after everyone got over the extremely polarized criticism)

 

now i see (sort of) waning excitement for yeezus since nobody can figure out whether they like it or hate it considering they're waiting to see how successful it is (and nowadays, who wants to risk thinking anything before being told by everyone else what's the right reaction to have)

I don't like Yeezus!

It's true. I have seen billboard adverts for Tomorrow's Harvest at most underground train stations I pass through in London. I thought it was kind of cool, but also very surprising just how many there were!

Yup and currently Number 1 in BBC uk indie charts.

Personally, I enjoy the album. So are those who i've played it to in the studio :D

True. Very true. Think I've encountered more hype over BoC than I have Daft Punk, as the OP said.

I haven't heard anything about it outside watmm other than bocpages on fb

oh, so it's really bigtime then... I've been bumping into TH banners online all the time - couldn't quite figure out if this was ad relevancy or not, and how they pulled that off. huge campaign indeed then...

It's crazy considering I always though BoC was so obscure and underground. I guess they have more of a following than I realized, which is great considering how innovative they are.

I keep seeing TH banners online, but I guessed that was due to tracking cookies or something?

I see it online as ads everywhere but its probably because they know what I like, but yeah.

You are a target market. Take it how you will, but most people on earth still have no idea who they are and the posters will be down by the end of summer. You'll miss hype bashing before you know it.

But it's at number 7 in the UK album charts....

Yeah, huge promotion. This must be Warp's fastest-selling release ever (I can't remember the last time they were in the UK album charts... Maximo Park presumably?), and if it isn't already, might soon be their best-selling album ever.

surely this sales success can't all be credited to the numbers station/videos promotional campaign can it? did boc gain popularity by doing absolutely nothing for 7 years?

it's also interesting to me because i think this is clearly their least accessible album.

  On 6/20/2013 at 3:11 PM, KGW said:

But it's at number 7 in the UK album charts....

Wow that's pretty impressive.

It is indeed!

It was as high as #3 part way through the week.

It's the only time since I was about 16 that I'm actually listening to music that's in the charts. Not one, but two albums (this and Daft Punk).

http://www.officialcharts.com/albums-chart/

I wish tomorrow's Harvest was everywhere I look.

  On 6/18/2013 at 12:41 AM, soundwave said:

I don't think I've ever seen such an over exposed electronic album and that includes Daft Punk! Every magazine or internet ad seems to have something about Tomorrow's Harvest this or new BoC that and that's before all the facebook leaky peeky stuff.

 

I do like BoC but I'm not a fanatic and I'm in no rush especially after the meh soundlclips I've heard so far however I feel peer pressure is putting me off somewhat as I hate feeling like a sheep.

 

This is one hell of promo campaign.