That didn't yet happen did it? US Christmas promotions and marketing.......... £0.10208

Syro coverartwork says: US Christmas promotions and marketing.......... £0.10208

That didn't happen yet did it? So he is going to spend £ 10208 in the US on X-mas for SYRO?

Hm, interesting. Maybe he bought a big ass cake. Or he rented Santa for his kids and made him dance to unreleased Drukqs fuckery.

Either Syro's release date was initially due after Christmas, or more shit is imminent.
I WANT TO BELIEVE.

  On 11/11/2014 at 12:21 PM, o00o said:

Syro coverartwork says: US Christmas promotions and marketing.......... £0.10208

 

That didn't happen yet did it? So he is going to spend £ 10208 in the US on X-mas for SYRO?

Don't think that's the right way to calculate that, someone on here had the right data though... Can't remember what the correct amount was.

Could be anything with promotions though, didn't they put heavy discounts on the Syro vinyl for US Amazon? That's something Warp has to pay for afaik. That's what I've been told anyway.

you would need to know the total sales of the album to know how much those number relate to surely.

  On 11/11/2014 at 5:43 PM, messiaen said:

you would need to know the total sales of the album to know how much those number relate to surely.

I found the (rough) calculations:

I would love to attempt just one reunion in any music label HQ (well, Warp mostly) to really see how such a marketing plan is decided...I mean, did they decided in august that Syro would be for sale in december ? That sounds so crazy...

  On 11/11/2014 at 6:13 PM, Herr Jan said:

 

  On 11/11/2014 at 5:43 PM, messiaen said:

you would need to know the total sales of the album to know how much those number relate to surely.

I found the (rough) calculations:

 

  On 9/23/2014 at 6:58 PM, xy_politics said:

 

  On 9/23/2014 at 5:24 PM, Joyrex said:

 

  On 9/23/2014 at 4:49 PM, apriorion said:

I'm sure this has been pointed out before, but I love how

 

"Purchase of Caustic Window download codes for Warp Staff and contacts ... 0.00124 pounds"

 

is listed near the bottom of the actual artwork. There you go, WATMM: you have made a mark on the physical release of your God's latest release. That's pretty fucking cool.

It was 528USD WARP paid for the downloads (33 copies) - Richard mentioned in an interview he didn't realise that was included in the artwork and wasn't sure if that should be in there (considering it had nothing to do with SYRO).

 

 

So, going by the USD/GBP exchange rate around April 10th, taking the total cost of the item and the per-unit cost given on the cover (and rounding off ever-so-slightly), that means the design was created based on projected sales of Syro of..

 

A quarter of a million copies, by the look of it.

 

That also means that Warp paid exactly 5 quid for "Croissants for DAZED & CONFUSED listening"

 

That's not an unreasonable price for croissants, I suppose.

wow, i missed this wonderful piece of useful info until now! thanks for bumping it my way!

edit: noticed this sounds ironic. i'm serious though.