Antwood - Sponsored Content

fumi · September 7, 2017

Tristan Douglas a.k.a. Antwood released one of last year’s most intriguing electronic albums, Virtuous.scr, which showed him to be a deep-thinking producer with immense compositional skill and imagination.

Now, Antwood is back with his second record for Planet Mu. Sponsored Content takes a slightly more melodic approach and Antwood heavily edited his work to reduce any extraneous elements. The music is focused and lean with aural white space giving the songs space to breathe. Like Venetian Snares, Antwood is creating his own musical vocabulary.

The story behind the album is quite interesting as Antwood discovered one ASMR YouTuber inserting subtle advertising into their videos. In this new media world, advertising is finding its way into absolutely everything. Brand and product placement is king, and it’s everywhere in the media products we consume on a daily basis. Antwood was rightly disturbed by this and wanted to explore the idea musically.

Antwood says that “it’s obviously about the ubiquity of ads and the commodification of online content. The unlikely placement of ads in the music aims to force the listener to become hyper-aware of being advertised to rather than passively internalizing it.”

You can stream the new album at the link below.

http://www.popmatters.com/post/antwood-sponsored-content-album-stream-premiere-interview/

Bechuga · September 7, 2017

My copy is in the mail. If it's not on my desk tomorrow morn, I shall glare daggers at Mike P for the rest of the day.

**Nil** · September 7, 2017

(https://forum.watmm.com/topic/93573-antwood-sponsored-content/ ;))

Can't wait to receive it in my mailbox.

Salvatorin · September 7, 2017

sounds oddly bad to my ears after a cursory listen

danshoebridge · September 9, 2017

Yeah this is a pretty difficult album to listen to IMO. Not quite sure what to make of it, very similar sounds to the last two oneohtrix albums but there seems to be much less to tie everything together. Possibly it'll make more sense after a couple more listens.

KovalainenFanBoy · September 9, 2017

only 2 tracks in but MOM GET THE CAMERA + PS1 startup samples = provisional 12/10

Jafs · September 10, 2017

On 9/7/2017 at 9:47 AM, Nil said:

(https://forum.watmm.com/topic/93573-antwood-sponsored-content/ ;))

Can't wait to receive it in my mailbox.

Disabled Reseach Bar

Edited September 10, 2017 by Jafs

Notifications

Stay up to date

Messages

Antwood - Sponsored Content

Recommended Posts

fumi

Link to comment

Share on other sites

Bechuga

Link to comment

Share on other sites

Nil

Link to comment

Share on other sites

Salvatorin

Link to comment

Share on other sites

danshoebridge

Link to comment

Share on other sites

KovalainenFanBoy

Link to comment

Share on other sites

Jafs

Link to comment

Share on other sites

Recently Browsing 1 Member

Account

Browse

Forums

Featured Artists

Activity

My Activity Streams

Store

My Details

Support