Rephlex EOD signed to Rephlex

Rephlex Manifesto:

RePHLeX is a new UK label set up in 1991 by myself and my partner Richard

James (the Aphex Twin). We felt that there was a void in the country's dance

music that few were attempting to fill and so we stepped in with several very

definite aims:

Firstly, we hope to promote "Innovation in the dynamics of Acid" - a much

loved and misunderstood genre of house music forgotten by some and indeed

new to others, especially in Britain. We aim to help feed the underground

hard-line of house, providing quality "techno"; principally for dance but

also highlighting the increasingly popular style of electronic listening

music.

Secondly, we aim to demonstrate to the rest of the world that British dance

music CAN be entirely original. In the main, we plan to disregard the

all-to-common breakbeat and resist the laziness of sampling other people's

music. We also want to show that you can make a kick-ass drum beat without

preset drum-machine sounds - R.I.P. TR909!!

RePHLeX also employs a friendlier attitude to music - believing in a united

approach to the advancement of house by all labels in our field (we have

tried to demonstrate this in "The Philosophy of Sound and Machine", our

compilation CD made in conjunction with a.r.t.). We have been categorized by

the media as part of a group that includes the likes of B12, IrDial, Applied

Rhythmic Technology and The Black Dog and are indeed proud to be viewed so

prestigiously. Although all these operations are distinctly individual, they

all seem to be striving for similar goals and are slowly gaining recognition

for it. We would like to see a kind of "family" of artists (by no means a

monopoly) who are not tied to their own label - introducing more freedom and

versatility to music. We do, in fact, have recording agreements with several

major artists from around the world - with plans for collaboration projects

with artists from Detroit, Holland and Germany. Our intention is that all

these people will work with us under pseudonyms: it is very important that

our music (past, present and future) sells by its own merit and not for

licencing or production credits. We place equal importance in the evolution

of fresh artists on the scene however (see our discography for details) and

we aim to offer a fairer contract for everyone.

We have an extensive mailing list for DJ's - especially in the extremes of

the country (all our staff hail from Cornwall and we are all to well aware of

the difficulties in obtaining any kind of diverse recording in such parts). We

also run a mail-order department for back catalogue and merchandise

(slip-mats, T-shirts etc) and all correspondance is answered personally -

though replies can take a while!

Another of our aims is to help reintroduce the concept of thoughtful design

in our releases. We have products planned in many different formats (eg

coloured vinyl, picture disks and even a double 7" pack!). We also place alot

of emphasis on graphics - label and sleeve layouts are often sub-standard and

there is absolutely no excuse for this, especially when shops charge so much

for records today.

These are the underlying priciples of every RePHLeX release. I hope I have

offered you an insight into our organisation and will be more than happy to

help further if required. You can reach me on the phone or at our P.O. Box.

Remeber to keep an eye on the new forces in house music...forces to be

reckoned with!

Grant Wilson-Claridge (founder of Rephlex)