EQing Reverb and more

I usually do a lot of pitchshifting with reverb - I go +1 or 2 octaves for ethereal ambiences, and -1 oct for darker moods (I use Valhalla Shimmer, which comes with a pitchshifter). I also do on the fly pitchshifting to accentuate breaks and transitions (ie gradually pitch up the reverb tail during a build up). I'd also bounce a 100% wet reverb track and then chop it up so you can make it appear and end suddenly, normally or timestretched.

On the specific subject of EQing reverb, I mostly do it for mixing and not creative purposes. I guess some vowel/vocal-like filtering