New Aphex Twin advertising in London underground station

now appeared in Turin too

https://crackmagazine.net/2018/07/mysterious-aphex-twin-logo-appears-in-turin/

What if I told you
 

 

I know these marketing campaigns can seem a little tiresome for those of us who obsess over artists like RDJ and BOC, but remember that most people are not obsessed with them the way we are. So if a relatively obscure artists only releases an album every so many years (I mean, c’mon BOC!), there’s a good chance nobody will notice and it won’t sell.

So they have to do this stuff to try and create interest. Personally, i hope these Warp artists that I’ve been following for years reach as many people as possible and I hope they make some money too. That’s good for the music. So I’ma let them do their thing.

  On 8/3/2018 at 1:04 PM, LOL Alzado said:

I know these marketing campaigns can seem a little tiresome for those of us who obsess over artists like RDJ and BOC, but remember that most people are not obsessed with them the way we are. So if a relatively obscure artists only releases an album every so many years (I mean, c’mon BOC!), there’s a good chance nobody will notice and it won’t sell.

So they have to do this stuff to try and create interest. Personally, i hope these Warp artists that I’ve been following for years reach as many people as possible and I hope they make some money too. That’s good for the music. So I’ma let them do their thing.

lots of positivity from ol alzado

  On 8/3/2018 at 1:15 PM, MIXL2 said:

:)

 

lots of positivity from ol alzado

True story. I’m older and more wise. But I’m just as gay as I always was.

Edit: edit for the gay

I wonder if TDR is behind this art. It’s really well done. As usual.

Warp is down again, 403 message. I wonder if today is the day they some light is shed on this.

  On 8/3/2018 at 1:04 PM, jasondonervan said:

What if I told you

 

 

 

 

  Reveal hidden contents

yes, yes, I know SAWII tracknames were 'fan made', so save your cusses for next time

 

Can’t wait to see the afx logo plastered on a rhubarb

  On 8/3/2018 at 1:41 PM, LOL Alzado said:

 

  On 8/3/2018 at 1:15 PM, MIXL2 said:

:)

lots of positivity from ol alzado

True story. I’m older and more wise. But I’m just as gay as I always was.

Edit: edit for the gay

cmon warp I'm oiled up and ready for some tunage

Hope they do a album listening party/ rave thing like they did with syro

  On 8/3/2018 at 1:39 PM, jasondonervan said:

so its not even transparent

THIS IS AN OUTRAGE

whoever put that youtube up sure has scored...

possibly old aphex. i doubt new.

but i don't think this campaign is for old stuff.

i think we are in for post-syro bangers. 

  On 8/3/2018 at 2:33 PM, very honest said:

 

i think we are in for post-syro bangers. 

Richard pls.

  On 8/3/2018 at 2:34 PM, Nil said:

 

  On 8/3/2018 at 2:33 PM, very honest said:

 

i think we are in for post-syro bangers.

 

Richard pls.

just cos we know marketing is marketing doesn't make it less fun if done well .. and in fairness, Warp seem to mostly get the tone right. In the end i reckon they sincerely love the music and, while also raking in the $$$'s, their sincerity bleeds through and it shows with great art, videos, fun ideas, use of media blah blah blah the artist seems to get a lot of input too and im sure signs off on things

Meanwhile we get RDJ himself doing his own thing for the fans with store chatrooms and the odd nugget here and there. s'all good innit

  On 8/3/2018 at 1:54 PM, DavieAddison said:

 

  On 8/3/2018 at 1:04 PM, jasondonervan said:

What if I told you

 

 

 

 

  Reveal hidden contents

yes, yes, I know SAWII tracknames were 'fan made', so save your cusses for next time

 

Can’t wait to see the afx logo plastered on a rhubarb

 

where YOU been bro..

  On 8/3/2018 at 2:40 PM, jasondonervan said:

 

Okay, that one doesn't quite work...

I like it

agreed, Nice artwork for sure, seems odd having it up off street level.
maybe it will look good lit up at night.

  On 8/3/2018 at 1:54 PM, omnii said:

Warp is down again, 403 message. I wonder if today is the day they some light is shed on this.

They're not fucking Apple when they take the store down ahead of new product being loaded up for preorder - some WARPLord (or WARP's hosting) hasn't got their shit together.

I thought they'd shifted over to Amazon's cloud server hosting after the release of one of the Autechre albums brought the site down to it's knees. Maybe that's just the blerp download backend ?

  On 8/3/2018 at 4:20 PM, KV89 said:

This time, it's no in the street, but in someone's house...