XI year old Autechre Album Released: Exai (WARP234)

it 's go ing t o S.U.C.K.

  On 1/15/2013 at 4:57 AM, thehauntingsoul said:

I still don't see the point of there being promos though. I mean, reviews will be done with or without promos, and if they are trying to acquire new listeners would it not be better that those prospective new Ae fans could hear snippets of the album through bleep immediately after reading the review as opposed to forgetting about it a month later when it finally releases?

 

I dunno it just doesn't really make sense to me for someone like Autechre.

It's just part of the business. Ae are no different than anybody else. People like exclusive things. Journalists like to get schmoozed by labels and they also like to consider themselves and their opinions part of the zeitgeist. Wether or not that's true, welll.

Also with the web, instead of print, labels like the reviews to come out right before or as close to release date as possible. Not a month or two later like in the print days. This gives journalist plenty of time to get to know the release.

  On 1/15/2013 at 4:57 AM, thehauntingsoul said:

I still don't see the point of there being promos though. I mean, reviews will be done with or without promos, and if they are trying to acquire new listeners would it not be better that those prospective new Ae fans could hear snippets of the album through bleep immediately after reading the review as opposed to forgetting about it a month later when it finally releases?

 

I dunno it just doesn't really make sense to me for someone like Autechre.

reviews will not be always be done without promos. i won't review a movie if i dont get to see it early. i want to write about it the day the movie gets released in my country. it's no use reviewing if it's already out and i didnt get to see it early. that's how it works.

  On 1/15/2013 at 5:23 AM, pixelives said:

Also with the web, instead of print, labels like the reviews to come out right before or as close to release date as possible. Not a month or two later like in the print days. This gives journalist plenty of time to get to know the release.

yup!

it is an interesting discussion, and one where different viewpoints all have merit.

I however call it an in-tray when referring to physical post.

i'm making you feel

as sapiens quite homos

whenever you think about

my inbox promos

-sean

To keep this boards paranoia levels alive (and make yet another tiny step towards the 100 pages bet), do you think them AE-boys are actually waiting for this thread to reach 100 pages to release the digital review files? (and as such the leak...)

* foils tinfoil cap out of thin air*

  On 1/15/2013 at 9:11 AM, goDel said:

To keep this boards paranoia levels alive (and make yet another tiny step towards the 100 pages bet), do you think them AE-boys are actually waiting for this thread to reach 100 pages to release the digital review files? (and as such the leak...)

 

* foils tinfoil cap out of thin air*

sure, so lets get it going!!!

Rolling LOL

now!!!!

(secret hypothesis: AE fans tend to be too rational to go for rolling lols)

(prove me wrong bitches!)

=D

zole

*farts*

*cries into my beer*

Posting for no reason.

*strokes bonaer*

For a change...let's play - Off topic attack!

Nitric oxide as both a vasodilatator and under certin circumstances a cytotoxic molecule is suggested as one of the critical mediators of severe sepsis and septic shock.

did you guys know autechre stole the name exai from this website?!1! shame on you sean & rob! https://twitter.com/EXAI_com

btw on the subject of promos and that I also think its pointless. Look at Burial, his last EP came out with no promo at all and still got hyped on the internet and reviewed etc. Also David Bowie created far more buzz around his new single simply by the fact that it just came out and no1 knew.

You do have to be already well known for that approach to work, but autechre are, so just suddenly releasing something with no announcement before hand and zero promotion would still generate them a big buzz with zero effort and would prevent leaks. I think its just warp being old school with how they do things

I've always assumed that the early announcements have always been pragmatic decisions to justifying releasing the deluxe vinyl sets rather than about hype. I'd imagine it takes a fair while for the vinyl to get manufactured and rather risk an unannounced leak of a new Autechre album on the way Warp simply just say that it'll be released as soon as. Rather than just releasing it digitally and then run a small pressing for enthusiasts though they try to squeeze out as many pre-orders as possible (maybe there's more money to be made there?) and try to 'reward' people that purchase the most expensive package by promising them they wont have to wait longer to listen to the record come release day. I mean Warp have been around long enough to know how to rinse their audience dry the best way to serve their fans, sure there's some reasoning towards this.

LOL

lol

I knew I should have applied for that Warp marketing job. I'd blow whichever cunt got it way out of the water, with my DICK.

Someone nudge those null-points, I'm worried the watermark will shut down Napster.

i think the most hyped release that i can think of was radiohead's in rainbows and all the hype surrounded the release method.

The burial EP is still in the bleep and boomkat bestsellers / front page, a month after release.

Can't remember the last time an EP lasted a month on bleeps bestsellers.

Part to do with the burial hype, part to do with it being good music, and probably in part to do with the no pre-publicity and word of mouth vibes. I definitely like this approach!

*Edit*

LOL

  On 1/15/2013 at 1:46 PM, kirm said:

btw on the subject of promos and that I also think its pointless. Look at Burial, his last EP came out with no promo at all and still got hyped on the internet and reviewed etc. Also David Bowie created far more buzz around his new single simply by the fact that it just came out and no1 knew.

 

You do have to be already well known for that approach to work, but autechre are, so just suddenly releasing something with no announcement before hand and zero promotion would still generate them a big buzz with zero effort and would prevent leaks. I think its just warp being old school with how they do things

First, Autechre ain't David Bowie.

Second, Bowie new album's cover is ugly enough to buzz all over the Internet and spread the word. Pretty intelligent communication imo.